Why You Hired the Wrong Candidate

Recently, two of my clients informed me that they had to fire the new employee. Since I offer an unconditional 90 day guarantee, that means that I will immediately re-post the jobs and begin a new search for each position.

But first I evaluate the steps that led us to the wrong hire. What happened? How can we fix it?

In both cases, we were missing a key element of the job. Each of these clients neglected to let me know the importance of one basic job duty. One of my questions to employers is, "In order of importance, please list the duties of this job." I wrote the ads, the interviews, and the reference checks based on the most important duties listed. I counseled my clients as to the suitability of each candidate based on the duties listed. Then, the candidates each got fired because they couldn't perform a much needed and basic skill.

As a small company grows and hires new managers it is easy for an employer to focus on the higher level skills and attributes, perhaps on tasks that they themselves want to give up. In the excitement, something may get lost in translation -- what are the basic skills that you bring to the table that this new person must as well?

It doesn't go without saying. You must have a detailed description of the best candidate. You must know which attributes are the most important and which can be learned on the job. If you don't know who you are looking for -- how will you know when you have found him or her?

Take time, involve other managers and staff, and make sure have an excellent understanding of your needs prior to posting the job. It will help you hire well and get it right the first time.

What to do with all those applicants?

Hiring in this economy can be a challenge and can take more time than you expect or want. I just spoke with a sales manager who was pleasantly surprised by the number of applicants -- and very disappointed by the skills and experience of most of them. Here are a few quick ideas I gave her to help her move the process forward to the in-house interview stage.

1. Create a spreadsheet with a column for every important skill or attribute and evaluate the possible candidates for each attribute.

2. Set aside a few hours each week to evaluate the new candidates. Don't let them stack up to impossible numbers. Once you get going you can get through 10 an hour, so it needn't take long.

3. Don't waste time evaluating those who don't meet the minimum requirements. They may include people who don't write a grammatical cover letter - or any cover letter at all. If you require a cover letter (and you should for any position that requires the successful candidate to write emails or letters or ad copy or marketing pieces --or any important document for the company)then do not accept any resume that does not include a cover letter. If they need QuickBooks experience and don't have it, if they must have a college degree and don't have one -- then just send them a nice no-thank you and move on to the next candidate.

4. Do send every applicant a response. Create a "No-Thank-You" notice in clipboard or auto-text and send it to every candidate you will not move forward. Why should you take the time to send "No Thank You" notes? First of all, it is simply polite. You have asked them to submit a resume and cover letter, let them know that it was received and evaluated. Secondly, it will save you time from answering phone calls and emails from candidates who want to know, "Did you get my resume?" Finally, if your name and your company name is listed in the ad, you will want to create a positive impression by sending a polite response.

5. Phone screen the best candidates. Create a scripted phone screen and ask every candidate the same questions. Take down the answers to the best of your ability and you will have a way to evaluate their phone skills and their experiences and qualifications prior to a face-to-face meeting.

Now you can decide who to bring in for an in-person interview. More on that in the next blog.